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Best Western Shore Cliff Lodge is part of the Martin Resorts family of premier hotels on California's Central Coast. Martin Resorts has the perfect Central Coast hotels to make your California weekend getaways, business trips, and family vacations unforgettable. From wine country to beach hotels, all of our California hotels are located halfway between Los Angeles and San Francisco, with easy access from Highway 101. Enjoy fabulous wine country, California's best beaches, great golf, Hearst Castle, and much more. Stay with Martin Resorts and enjoy the finest Pismo and Avila Beach Lodging and Paso Robles Lodging on the Central Coast.